Established in 2003 by Justin Santos after winning a prestigious Playboy competition, London-based Joybear Pictures specialises in sex-positive, erotic films. Featured in the Sunday Times, Huffington Post and on CNN, Joybear’s award-winning movies present a more natural approach to sex (with lots of kissing). Inherently vanilla, Joybear is proud to be one of a handful of bonafide producers spearheading the #EthicalPorn movement.

“In our films we use a bit of common sense - lashings of build-up, women in charge and people having a rollicking good time are all standard.” Justin Santos - Joybear founder and CEO.


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