Joybear

Established in 2003 by Justin Santos after winning a prestigious Playboy competition, London-based Joybear Pictures specialises in sex-positive, erotic films. Featured in the Sunday Times, Huffington Post and on CNN, Joybear’s award-winning movies present a more natural approach to sex (with lots of kissing). Inherently vanilla, Joybear is proud to be one of a handful of bonafide producers spearheading the #EthicalPorn movement. “In our films we use a bit of common sense - lashings of build-up, women in charge and people having a rollicking good time are all standard.” Justin Santos - Joybear founder and CEO.